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SAND was founded in October 2020 by Ha Anh Trinh and
Jeremy Gaillard, merging their Vietnamese and Swiss heritages.
Our brand combines utilitarian approach,
historical inspirations and couture-referenced tailoring
while researching techniques from the past,
to translate them into elevated everyday staples.
Our mission is to propose long-lasting
and practical designs that make the wearers feel
powerful, confident and comfortable in their own skin.
At SAND, we use durable fabrics and produce
locally at a human scale, working with skilled tailors.
We commit to minimize our impact on nature, following
fair production modes while providing customers
with a valuable wardrobe that will last from season to season.
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