About us

SAND was founded in October 2020 by Ha Anh Trinh and

Jeremy Gaillard, merging their Vietnamese and Swiss heritages.

 

Our brand combines utilitarian approach,

historical inspirations and couture-referenced tailoring

while researching techniques from the past,

to translate them into elevated everyday staples. 

 

Our mission is to propose long-lasting

and practical designs that make the wearers feel

powerful, confident and comfortable in their own skin.

 

 At SAND, we use durable fabrics and produce

locally at a human scale, working with skilled tailors.

We commit to minimize our impact on nature, following

fair production modes while providing customers

with a valuable wardrobe that will last from season to season.